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Social · Vodafone
Vodafone — Basketball From Within
Making-of of a live-streaming activation for Global Events, with subjective 4G cameras mounted on referees during a Spanish national basketball team game.
The Challenge
Document an unconventional live-streaming activation: subjective 4G cameras mounted on basketball referees, streaming in real time for Vodafone.
The Process
Direction and editing of the making-of, capturing both the technical logistics of the activation and the final result from the viewer's perspective.
The Result
Making-of piece delivered for Global Events and Vodafone's campaign communications.