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about me

I tell stories,
I solve productions.

I direct, edit and animate pieces that need to feel right, not just look right. But my work starts earlier: understanding what production problem needs solving so that piece can exist with the real budget, crew and time available.

I trained in film direction, but I've always been largely self-taught. I started out working as a director, but soon realized that a multidisciplinary profile was the smartest way to grow professionally.

I'm driven by storytelling and its constant evolution. I'm both a student and a teacher at once — I enjoy sharing what I know and I'm always looking to expand it, both technically and creatively. I stand out for my ability to work as part of a team and for my problem-solving skills.

From creativity to execution, my broad experience gives me the tools to design processes, lead teams and deliver results.

I'm disciplined and methodical, with a technical background that means I always know exactly what I'm doing.

Alejandro Donaire

Disciplines

  • Direction - corporate, advertising, music, social, documentary
  • Editing - narrative, pacing, sound
  • Motion Graphics - 2D/3D, design and VFX
  • Production - consulting, budgets, crews
  • Color - grading, look development

Tools

  • Premiere Pro
  • DaVinci Resolve
  • After Effects
  • Blender
  • Generative AI (Runway, Firefly, Flux, Seadance, Comfy, Nano Banana, Kling...)

Languages

  • Spanish - native
  • English - full professional proficiency
  • Chinese - HSK 3 / 2
background

Experience

2024 — Now
Head of Production
297STUDIO
Marketing and content agency, leading the audiovisual production team. I continue directing, editing and designing motion while managing the production team at this marketing and content agency.
2022 — 2024
Director, Editor, Motion Designer
BNZSA
Rolled out new internal and external communication strategies. I was responsible for redirecting and developing the company's audiovisual communications.
2014 — 2022
Director, Editor, Motion Designer
Freelance
I grew intensively as a professional across projects of varying scale, working with leading national and international brands.
2012 — 2014
Production Coordinator
Jazz Films
Coordinated a large team of freelancers and in-house staff across all kinds of projects, while personally continuing to handle direction, editing and motion graphics on major projects.
2006 — 2012
Director, Editor, Motion Designer
Independent Vision
Took on the roles of director, editor and motion designer for major brand productions, mastering professional software, creative approaches and techniques along the way.
Brands and studios I've worked with
ACCENTURE ADIDAS ALSA ANTERIAD AXE BARCELÓ BBVA BNZSA BURGER KING COCA-COLA CREDIT SUISSE DISARONNO ELECTROLUX ESCP FERROVIAL FUJITSU H10 HEINEKEN INDASEC ING KPMG LEFEBVRE LEXUS LIBERTY MAPFRE MASMÓVIL MEDIASET MINISTERIO DEL INTERIOR MSD OPEL PSA PULLMANTUR REALE RED.ES RENAULT REPSOL SAMSUNG SANTANDER SAVE THE CHILDREN SEGURCAIXA SEUR SONY STULZ VODAFONE WARNER MUSIC ACCENTURE ADIDAS ALSA ANTERIAD AXE BARCELÓ BBVA BNZSA BURGER KING COCA-COLA CREDIT SUISSE DISARONNO ELECTROLUX ESCP FERROVIAL FUJITSU H10 HEINEKEN INDASEC ING KPMG LEFEBVRE LEXUS LIBERTY MAPFRE MASMÓVIL MEDIASET MINISTERIO DEL INTERIOR MSD OPEL PSA PULLMANTUR REALE RED.ES RENAULT REPSOL SAMSUNG SANTANDER SAVE THE CHILDREN SEGURCAIXA SEUR SONY STULZ VODAFONE WARNER MUSIC