Advertising · Caja Castilla-La Mancha

CCM

The search for the essence of Castilla-La Mancha.

The Challenge

Travel hundreds of kilometers to search for the essence of Castilla-La Mancha and capture it in just 2 marathon shooting days.

The Process

I personally took part in interviewing dozens of real people from all walks of life to find life stories that would connect with viewers. We filmed real interviews, with no scripted lines, keeping the testimonies as authentic and truthful as possible. Cinematography was by Ángel Amorós.

The Result

Campaign of 4 TV spots and 8 online spots.