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Advertising · Personalized video
BBVA Pensiones
Personalized video for BBVA's pensions campaign, male version, with a script adapted to customer data.
The Challenge
Create a personalizable advertising video driven by customer data, keeping the production quality of a standard spot despite being generated in multiple variants.
The Process
Shoot with an actor and an adaptable base script, later integrating personalized data in post-production to generate the final version per user.
The Result
Advertising piece delivered as part of a wider BBVA campaign, with a parallel female version.