BBVA Pensiones
Personalized video for BBVA's pensions campaign, with a script adapted to customer data.
The Challenge
Create a personalizable advertising video driven by customer data, keeping the production quality of a standard spot despite being generated in multiple variants. Handle the optimization of the projects so the video-personalization company could render a different, personalized video with each of the bank's customers' data.
The Process
The production company reached out urgently for this project. I handled the planning and storyboard. We then shot with a professional crew and 2 actors (a female version of this video also exists), always trying to keep them unrecognizable so the bank's customers could identify with them as closely as possible.
The Result
Advertising piece delivered as part of a wider BBVA campaign, with a parallel female version. Projects optimized as templates for the company that personalized each video.