BBVA Onboarding
Personalized video for BBVA's online account onboarding campaign, with a script adapted to each customer's data.
The Challenge
Create a personalizable advertising video driven by customer data, keeping the production quality of a standard spot despite being generated in multiple variants. Handle the optimization of the projects so the video-personalization company could render a different, personalized video with each of the bank's customers' data.
The Process
We shot with a professional crew at locations in Madrid and at BBVA's own facilities. I designed and planned the direction and editing of this piece, prioritizing the delivery deadline. We then recorded voiceover for hundreds of customer names, and I built the After Effects projects so the on-screen text could also be personalized.
The Result
Advertising piece personalized for each of BBVA's customer names and locations. Projects optimized as templates for the company that personalized each video.